The Detroit Lions unveiled their new alternate helmet on Wednesday, and the reaction on social media was a mixed bag of either love or hate.
The unveiling video really plays up the team’s history with the Ford family and features a driver pulling up to Ford Field in a vintage Ford Mustang and pulling out a new blue helmet that features a throwback lion logo the team used from 1946-69 with blue and silver stripes behind it.
While Lions fans seemed to be on-board with the new design, those outside of the Detroit city limits did not seem to be too impressed.
That shade of blue is pretty nice, I just hope Rafiki is getting some royalties. https://t.co/wicc3qJahF pic.twitter.com/5Hh3g1SOAm
— Duval Hot Takes (@DuvalHotTakes) June 21, 2023
Instantly thought of this https://t.co/wTaYOS9fd9 pic.twitter.com/ZJzoEfr0KX
— Womack (@TheTrumanShow89) June 21, 2023
This is the helmet of a .500 college team that's desperately trying to hire the Delaware coach https://t.co/cyMGinhmfE
— Nick Stellini (@StelliniTweets) June 21, 2023
Napoleon Dynamite drew this. https://t.co/cY8oniZMAM pic.twitter.com/Zg2PMH1hRk
— Eddie Kilroy (@eddiekilroyjr) June 21, 2023
While they at it, they should travel to the game on this https://t.co/c5e7ZOqScG pic.twitter.com/9IZ50ugn9s
— CLew ⚾️ (@droppedballspod) June 21, 2023
All I see: https://t.co/PG3trRUL9r pic.twitter.com/lUM9upRn91
— Derek Brown (@DBro_FFB) June 21, 2023
Take some notes from the Sonic movie.. DO-OVER! #TryAgain https://t.co/P1Y3Qx8VNk pic.twitter.com/jRAr7ri6jr
— Kyle Yanalunas (@HEY_KYLE_) June 21, 2023
If you told me this logo was for a USFL team or some European micro car manufacturer, I would believe you either way https://t.co/oKiEXuhjzc
— Riley (@Ri_S_OB) June 21, 2023
The Lions also tweeted a separate video of receiver Amon-Ra St. Brown, defensive end Aidan Hutchinson and head coach Dan Campbell reacting to the helmets.
“This thing is sweet,” Hutchinson said.
“I like it; that’s going to be pretty sharp,” Campbell added.
According to a secondary tweet from the Lions, the metallic blue color of the helmet, which features a matte gray facemask and will only be worn with Detroit’s all-gray alternate uniforms, has never been worn in the NFL before. The design was inspired by the team’s 90-year anniversary.
The unveiling come not long after team President Rod Wood told the Detroit Free Press the team would be breaking in a new alternate helmet in 2023 and new uniforms in 2024.
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